Matt Moon

 Leveraged Adobe Analytics to deliver impactful analysis of website traffic enabling actionable, data-driven decisions; enhanced MMM/MTA advertising targeting & optimization and content personalization with Target A/B testing. 

 As a Sr. Digital Marketing Analyst with Academic Partnerships I provided analysis and guidance on digital marketing testing & campaign performance to optimize marketing efforts and streamline business operation. 

 Lead the development of Daltile’s online presence for their product placement/embedded marketing efforts on Extreme Makeover: Home Edition, HGTV, and the DYI Network. 

 Coordinated and executed regional marketing activities, launching upstart station now a strong player in fifth largest radio market in the U.S. Utilized guerilla-marketing tactics against rival stations to influence target audience. 

 Developed social media concepts to build positive brand sentiment and  increase customer engagement for eatZi's Market & Bakery.  

 Working as a Sr. Marketing Business Systems Analyst with Dell I manage Tenet Healthcare’s network of 75+ nationwide hospital websites during digital marketing upgrade into CRM, marketing automation, app development, advanced analytics and initiation of a corporate-localized marketing strategy. 

 Consulted Leap Wealth Financial on the development of a lead generation and new client acquisition campaign including direct mail, email marketing and web & TV promotional marketing videos. 

 Executed successful Dallas Cowboys Draft Party and Texas Rangers Opening Day promotions increasing listening audience attendance and advertising client / station exposure.